Visual communication is a fundamental component in the age of communication. We constantly receive stirrings and visual messages through the use of means as books, urban billboards, letters, printing, television, internet, packaging, etc. These visual messages are created by the graphic designer, who works as interlocutor and as translator between a broadcasting entity (the company), which has to transmit them, and the target audience, that receives them. This makes the job of the designer in visual communication, or graphic design, an emerging career with a growing area of applicability in the field of production and information.
This course is regulated by the Decreto 48/2011, de 6 de mayo, del Consell, It establishes the organization of high degrees. These courses, placed in the European Higher Education Area, are totally equivalent to academic degrees and they give access to postgraduate courses, master degrees and PhDs (Marco Español de Cualificaciones (MECES)).
High degree courses of Design consist of four academic years, for a total of 240 credits (60 for each course) and each credit corresponds to 25 hours.
The course of Graphic design mainly aims to communicate messages through the use of visual or audiovisual language.
Corporate identity
Layout
Branding
Graphic design
Packaging
Artistic director in advertising
Audiovisual design
Graphic design in television
Multimedia design
Interaction design, Web design
Environmental designer: design and communication applied to the environment
Infographic or Information design
Research and teaching
The curriculum* consist of four academic courses. Each of them corresponds to 60 credits ECTS, for an amount of 240 credits ECTS, that are divided among the subject of the semester. They are divided in basic subject courses, specialist training, external internship and final degree projects.
First course
Subjects | ECTS |
---|---|
Basic drawing techniques | 4 |
Basic projects | 6 |
Design and graphic techniques | 6 |
Space and volume. | 6 |
Representational systems | 6 |
Languages and digital techniques | 6 |
Photography and audiovisual equipment | 6 |
Scientific basis of drawing | 4 |
History of drawing | 6 |
Business and Design | 4 |
Typography | 6 |
Second course
Subjects | ECTS |
---|---|
Design culture | 6 |
Reproduction techniques and printmaking | 8 |
Laboratory of photography | 6 |
Analysis and experimentation of graphical languages | 8 |
Graphic design projects | 16 |
Audiovisual computer equipment | 6 |
Creative typography | 4 |
Digital infographic equipment | 6 |
Third course
Subjects | ECTS |
---|---|
Production techniques and digital printing | 6 |
Appearance of contemporary leanings for Graphic design | |
Graphic design projects | |
Interactive design projects | |
Marketing and communication | |
Design management | |
History and culture of Graphic design | |
Audiovisual design projects | |
Laboratory of graphic composition and communication |
Fourth course
Subjects | ECTS |
---|---|
Internship | 12 |
Final degree project | 18 |
Elective courses | 30 |